Whatever happened to the assets the devs showed off showing a customization helmet cover and face mask? They said they were working on more customization but all I have seen so far is more patterns.
Anyway, Rising Storm 2 has exactly what this thread is about. Customizable, faction and era appropriate clothing and gear options and they get more diverse as you increase in rank. This has been one of the most appreciate features of the game.
Pretty much every free to play game has some sort of character customization that exceeds camo patterns. I think Reto would be foolish not to prioritize that, especially when there can be so much money made off of cosmetics.