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COPENHAGEN, Denmark and SANTA MONICA, Calif., Feb. 24, 2017
Exclusive cross-promotion agreement offers deals on Lionsgate’s Academy Award®-nominated World War II film and new content in Reto-Moto’s exhilarating MMOFPS game
Reto-Moto and Lionsgate (NYSE: LGF.A, LGF.B), a premier next generation global content leader, today announced they have entered into a cross-promotion agreement featuring Reto-Moto’s massive multiplayer online first-person shooter Heroes & Generals and the six-time Oscar-nominated World War II movie Hacksaw Ridge from Lionsgate’s Summit Entertainment label.
Customers in the U.S. can now order an exclusive bundle on Steam featuring a digital copy of Hacksaw Ridge, as well as the “Heroes & Generals Medic Pack,” which contains a 14-day Veteran Membership giving players several in-game perks, a Medkit for one soldier that allows players to heal themselves and friends in battle, and 5x Medic Ribbon Booster for use in game.
“Hacksaw Ridge is a great story about how one man’s actions and courage can make a difference in war – something that is also very key to Heroes & Generals,” said Jacob Andersen, game director at Reto-Moto. “The uniqueness of Steam as an entertainment platform for both PC games and movies makes it possible for us and the visionary team at Lionsgate to partner up for this exclusive bundle featuring the film and special in-game content.”
Players outside the U.S. can purchase the “Heroes & Generals Medic Pack” as standalone DLC. The Medkit and Medic Ribbon Booster will be available in-game March 21. The 14-day Veteran Membership is available for use right away.
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About Heroes & Generals
Heroes & Generals is the ultimate WW2 game. A free-to-play MMOFPS, where Germany, the United States and the Soviet Union fight for victory in one grand, persistent online war fought by players across the world with access to a huge arsenal of vehicles and weapons. You fight and make friends as a team and as part of a huge and growing community. No matter if you play as Infantry, Tank crew, Fighter pilot, Paratrooper, Recon or as a General taking strategic decisions – everything you do makes a difference in the war.
Heroes & Generals has over 10 million players and is available for PC at HeroesAndGenerals.com.
Reto-Moto is an independent game studio based in Copenhagen and established in 2008 by the original founders of IO Interactive and the creators of the Hitman series.
Lionsgate (NYSE: LGF.A, LGF.B) is a vertically integrated next generation global content leader with a diversified presence in motion picture production and distribution, television programming and syndication, premium pay television networks, home entertainment, global distribution and sales, interactive ventures and games and location-based entertainment.
With the acquisition of Starz, Lionsgate adds to its portfolio of businesses the flagship STARZ premium pay network serving 24.3 million subscribers and the STARZ ENCORE platform with 31 million subscribers. The combined company will operate five over-the-top (OTT) streaming services and the STARZ app delivering content directly to consumers.
The Company’s feature film business spans eight labels and includes the blockbuster Hunger Games franchise, the Now You See Me series, the critically-acclaimed box office hit La La Land, which earned a record-tying 14 Academy Award® nominations, the hit franchise sequel John Wick: Chapter Two, Hacksaw Ridge, Tyler Perry’s Boo! A Madea Halloween, CBS Films/Lionsgate’s Hell or High Water, Roadside Attractions’ Manchester by the Sea, Codeblack Films’ breakout concert film Kevin Hart: Let Me Explain and Pantelion Films’ Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
One of the largest independent television businesses in the world, Lionsgate’s slate of premium quality series encompasses nearly 90 shows on more than 40 different networks. These include the ground-breaking Orange is the New Black, the fan favorite Nashville, the syndication success The Wendy Williams Show, the hit drama The Royals, the acclaimed Casual, the breakout success Greenleaf and hit STARZ series including Outlander, Black Sails, Survivor’s Remorse and Power, the second highest-rated premium pay television series of 2016.
Lionsgate’s home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of more than 16,000 motion picture and television titles that is an important source of recurring revenue and serves as a foundation for the growth of the Company’s core businesses. The Lionsgate, Summit Entertainment and Starz brands are synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com